ArtVisualizer Press Media | Archie Visual Design & Art Review

"This is Richard Farson's masterpiece--the one and only book that illuminates the interdependence of design, organization, and leadership." - Warren Bennis, University Professor, University of Southern California, and Author."
By Richard Farson

Farson asserts a deeply engaging premise: Design can transform the world. It can address society's most intractable ills, can put right what is wrong in our communities, properly mobilized, he argues, design could make a whopping impact on deep-rooted dilemmas and also it could do nothing short of move mountains.

But the road to "metadesign" -- a transcendent level of design that seeks to rectify fundamental problems. Farson describes the many ways that designers of all types hold themselves back from serving society, he exposes the evils of protectionism by professional societies, the ruinous results of commoditization, for example.

Farson also leaves us with a powerful message of hope, there appears to be no limit to the role it can play in the future of civilization.

256 pages
ISBN: 978-0-978-5552-8-3
Hardcover
October 2008

BUY THIS BOOK
.